Sunday, July 1, 2007

The Broadsheet Goes Broadband


Now it might not be anything new to most people to hear that the venerable New York Times is putting up videos on its website to support its articles. It has in fact long been the case that small videos of reporters with a face for print journalism would recount the highlights of their story with cadence that made NPR sound like The Price is Right.
What may surprise may though, is that they have some really great original content. David Pouge, The Times famed technology columnist has a particularly exciting companion video series. This week, as part of Pouge's glowing review of Apple's iPhone, he documents how receiving an iPhone from an Apple PR flack changed his life in a webisode. He's chased down on the The Times newsroom at one point, or in another particularly funny moment when his editor, after being denied a preview of the device puts in a call the rival Wall Street Journal technology columnist, Walt Mossberg.
The videos are done very much in tong and cheek and run about three or four minutes long and have fine production values. Pouge, despite his throughly dorky selection in button downs, has great comedic timing. The pieces are equally balanced between humorous and informative.
The episodes come out regularly every week at the same time as his State of the Art column on Wednesdays.

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