Saturday, June 9, 2007

Day Zero is No Go

Heavily run ads on Fox's full episode viewer at MySpace promote a Degree for Men Deodorant sponsored prequel of 24 called Day Zero. Despite fancy Flash graphics leading into the site the four two minute websiodes, (only three of them are currently live) remind us, at best, of the dull moments of 24.

Animated with comic book styling, they follow Jack Bower as he breaks into an office trying to grab information from a computer and discovers a bomb.

It sounds as if the real actors voices are used over the animations, but their hands are tied when trying to build any real suspense in such single beat episodes. The 'previously on' flash backs take up a third of the episode and you have to laugh when Jack says "The follow event take place between 10:19 PM and 10:21 PM."

Their attempt to tie into the actually show is impressive. Though I was skeptical to see that they were being done as animated segments. Yet their style's ability to reflect the show over shadowed my hesitation relating to its lack of live action. Though, in the end, Day Zero fails the story test.

Based on the viewership from Quantcast, Day Zero also has failed the viewer ship test as well. Though released in mid-May and with the June numbers not out yet, it doesn't look like Day Zero will break out of the low tens of thousands of views.

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